Choosing the Right Marketing Mix

The current revenue per client for SEOs

SEO revenue per client also varies, much like the annual SEO returns. This is because some consumers pay less than $100 a month, while others pay more than $5000 a month. The type of services offered as well as the variety of services can be attributed to this difference in revenue per customer. The company size for which a customer requires SEO services often plays a role in deciding the amount to be paid. Small companies, for instance, are paid less simply because, compared to large multi-location franchise companies, their criteria are much lower. Research also demonstrates that certain suppliers of SEO services operate on a high-volume basis. Such SEOs, at very low monthly rates, provide basic SEO services. As a result, such SEO service providers end up with a high degree of customer churn with a broad dedicated sales team network. Similarly, some SEO service providers offer services that are more robust and personalised according to the customer in a much more professional way, resulting in a low number of customers. Therefore, because of the above figures, it is important for any SEO service provider in the current market to operate in a way that suits its setup. Learn more about them at marketing mix

Capacity Handling of Modern SEOs

SEOs are actually serving more customers than in previous years. Statistics indicate that at least 11 customers are served by around 40 percent of the SEOs on the market, while 23 percent of SEOs handle at least 21 customers. Such large numbers of customers to manage lead to more audits, loads of jobs, studies, reports and even more calls to be taken care of by the customers. The large numbers of customers often need a high degree of productivity such that quality services can be guaranteed to customers.

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