Design wraps and designs can be added to almost all types of vehicles on ground, air , and water-cars , trucks, vans, buses , trains, trolleys, small- and regional aircraft, helicopters, vessels, kayaks, canoes, even jet skis. When the graphics wraps are created for advertising reasons otherwise the cars are turned into a traveling advertisement for a single company, commodity or service. Do you want to learn more? Visit Identity Graphx
Unlike paint, all wraps are computer-generated designs and, once accepted, the designs are printed on wide vinyl panels and then transferred on contour vehicle surfaces by the hands of professional installers. Full wraps are designs which fully turn the look and feel by covering the entire surface, while partial coverage only covers a portion of the surface. When partial wraps are correctly crafted, they use the car’s base color and blends it into the design. Windows can also be covered with a different material so that when viewed from the outside they can still be seen from the inside and continue the image.
Vehicle wraps are a high value promotional strategy and the ability to deliver a simple and eye-catching marketing message with a professional artist is endless. Car wraps convey the company a level of professionalism that increases its reputation and visibility as it drives around.
Vehicle wraps expand the opening for outdoor advertising, giving small and large companies an effective marketing method for placing their message high-visibility on densely trafficked urban streets, highways and virtually anywhere they drive or park. For a service company that travels from job site to job site, travel time is now becoming a valuable marketing opportunity-not to mention that when you’re on site, you ‘re advertising to the neighbors who will probably need your services and remember your professional business.
Vehicle wraps transform road construction, pollution and everyday traffic into a positive activity for people sitting in cars and buses waiting for traffic to pass, enjoy and be attracted to vibrant and exciting ads where they’re likely to notice and recall the message; your message. Indeed, a report by the Transportation Advertisement Council of America (TACA) indicates:
- Vehicle ads produces average impressions between 30,000 and 70,000-and such impressions have a strong effectiveness rate:
- 90% of passengers note logos on covered cars.
- 75 per cent of consumers make impressions about a fleet graphics company.
- 30 per cent of consumers base their purchasing decisions on the impressions they receive from the vehicles of companies.
Over the past decade, several studies have all reported the same result, that vehicle wraps are the most cost-effective form of publicity available today. One 3 M analysis found a corporation would have to pay more than $130,000 on TV advertising to produce comparable annual views of a $3,500-$5,000 vehicle cover.
The importance of custom vehicle cover would help any form of company that uses cars , trucks, or vans in its daily operations. You already own the room and so you don’t have to hire this precious ad space from an ad agency. Often advertising companies charge out of the way cost from $800 / month and up to $5,000 / month for top locations; you already own the room on your cars to meet thousands of people every day. In fact, unlike advertisements there is no recurring monthly expense just the one-time initial expenses.
To businesses that have or operate vehicles – mechanics, delivery services, dealers, coaches, minivans, trucks or taxis-the importance of car graphics is even more important. TACA’s figures are based on a single car, and the improvement in repeat advertising recognition is a percentage for having identical fleet branding. Fleet vehicle ads raises name recognition fifteen times higher than any other type of publicity.