The renewed interest in playing musical instruments is great news for music stores, which have relied on lessons as a major, and sometimes only, source of income for generations. How do music stores get in on this new market? And an online marketing plan for the music stores!
As with the advertising method, the method by which people are introduced to musical instruments has been modernised. These stores can no longer rely on the traditional means of advertising, such as local newspaper advertisements and local TV and radio commercials. Newspapers have much less advertising space than they even did 10 years ago, although TIVO makes it easy for audiences to miss advertisements entirely. Additionally , the increase in popularity of XM / Sirius satellite radio and iPods makes it much less likely that people will listen to local radio.Check out Music Lessons Birmingham, AL
Fortunately, email marketing software is inexpensive to buy and pay dividends quickly and in the long term. Installation and management is first and foremost simple. Establishments with few staff to start with do not need to recruit additional personnel to manage email marketing.
Starting the campaign is a simple matter of asking the store’s customers to write down their email addresses and then bringing those addresses into the program. Let prospective students (and their parents!) know that email is the best way to stay up-to-date on the store, the lessons it provides and the deals it has on new and used instruments.
The software also allows the targeted message included in any email marketing campaign to be easily customised. No traditional advertising means can match the personalized quality of an email which can contain the name of the recipient both in the subject line and in the initial greeting. Nor can the old-fashioned advertising match the direct impact of an email which its target audience will deliver straight to and open.
Email marketing software also allows recipients to forward messages received from the music stores email marketing to family and friends. This is particularly crucial given how quickly children of school age can become addicted to musical video games and beg their parents to let them learn how to play the instrument for real!
Parents are inclined to ask their friends if they know of any music teachers, so sending an email message is a fast and succinct way to spread the word about the music stores. In addition to offering the essential information about the shop, email marketing can also include pictures of instructors at work and even videos-both of the working instructors and of students showing what they have learned and how quickly they have progressed. Add it all up and marry music stores and email marketing is both convenience and modernity!